Private label clothing is a very profitable venture and it has been adopted widely over the past few years. However, launching a high-quality private label clothing brand is never easy. Running a successful one requires a huge amount of work, and there is an important thing that you can’t ignore: Finding a clothing manufacturer.
What is Private Label Clothing?
A private label product is a product that is manufactured and supplied by one company and offered for sale under another company’s (or individual seller’s) brand name. In order for the private label business to work, there must be the two main parties in the transaction: The merchants and the suppliers or manufacturers. Another term for private label is “white label”. In general, both terms are used interchangeably to describe the same thing.
Private label clothing products are often generic style items that can be modified with brand logos and label tags easily. Clothing is one type of them in addition to other items such as shoes, foods, drinks, electronics, etc. This is also one of the most purchased kinds of products in terms of private label brands.
What are Private Label Clothing Manufacturers?
As mentioned above, manufacturers are one main player in the private label process. They are suppliers who manufacture products from start using their own methods, formulations or designs, and then sell those products at wholesale prices to merchants. Private label suppliers are often open to making slight changes to the product in order for it to meet merchants’ specifications. There are two kinds of manufactures based on location: domestic and overseas.
As simple as it gets from the term, private label clothing manufacturers are those who specialize in the production of clothing. Retailers will have to approach their partners in person to get their products produced directly by them. In other words, wholesalers will be eliminated from this transaction. By this way, you don’t have to buy clothes wholesale for boutique and therefore pay less for your products. Furthermore, by working directly with suppliers and overseeing the process, you can save a lot of time rather than spending days and nights seeking high-quality boutique wholesale clothing.
Where to Find Private Label Clothing Manufacturers
The list below will suggest some channels from which you can find a manufacturer easily and effectively.
If you don’t know something, ask Google. And if you don’t know where to find a private label clothing manufacturer, asking Google should be the first thing you think of. Obviously, using Google is one of the best ways to find private label suppliers in most niches. It may take a lot of time digging through thousands of Google’s pages, but the results may completely satisfy and surprise you.
There are a few tips that you can apply when entering the keyword in the search bar. For example, you can use the formula “clothing + private label manufacturers” and replace the term “private label manufacturers” with its synonyms like “private label supplier” or “white label manufacturers”, etc. By this way, you can get relevant and accurate results.
Another great and typical way to find private label clothing manufacturers is by searching online marketplaces. You can search for private label clothing products and then contact the supplier to see if they are able to produce your product or not.
Some of the most popular marketplaces for private clothing label products include Amazon, Alibaba, eBay, etc.
Online directories are much more efficient ways to find private label clothing manufacturers compared to searching through many of Google’s pages. Moreover, you may even be able to find suppliers you wouldn’t have found just by conducting a Google search.
Let’s take SaleHoo as an example. It is a powerful research tool which has a directory of over 8000 legitimate, low-cost suppliers, many of which do private labeling.
What to Look for When Selecting Private Label Clothing Manufacturers
Finding reliable private label clothing manufacturers is essential to the success of your business. Answering these four below questions will help you figure out what good manufacturers look like.
Do they specialize in manufacturing your products?
First and foremost, a good private label clothing manufacturer needs to have the expertise and capabilities to manufacture your clothing products. If you want to run a private label workwear business, you need to find a manufacturer who specializes in producing workwear; or if you want to private label high-end women clothing, a supplier who often works with high-end fashion brands is all you have to look for.
Do they offer a competitive price?
Having a higher profit margin is what all retailers want. How can you attain that when cooperating with a manufacturer? The answer is simple: find out if they offer a competitive price compared to others. The ideal number of manufacturers that you should contact is five in order to ensure that you are getting a competitive price. In addition, don’t forget to negotiate prices for different catalogs. Make sure you enquire about pricing for sample products, minimum quantities, discounts for bulk buying, and shipping costs.
Do they guarantee your product quality?
Product quality is probably the most important thing to look for when selecting private label clothing manufacturers. The clothing industry is a super large one with millions of factories and a huge labor force. Hence, it is not hard to find a supplier who can guarantee your product quality, but it’s also difficult because you may have to swim in a pool of suppliers before reaching your final partner. If you have already identified your potential manufacturer, the best way to see if they can meet your product standard is by doing Google research, online marketplaces, online directories as discussed above, or any other trusted list of suppliers and manufacturers. It’s also advisable to test samples of your private label clothing made before they go to market. Besides, you can visit the factory to supervise the production process before committing to a manufacturer.
Do they provide a reliable delivery service?
The next step that you should do before committing to a manufacturer is asking them about delivery times. Make sure that there will be no delays in getting your private label clothing to your store. Any delays will result in lost sales and unhappy customers.
How to Contact Private Label Clothing Manufacturers
Contacting private label clothing suppliers is the same as contacting any other supplier. After finding clothing vendors for boutiques that you want to work with, you should start contacting them as soon as possible. The ideally typical and formal method is sending emails to the manufacturers. You should write precisely and concisely, keep the email short and ask more in later emails, include examples to depict your products and be patient while waiting for their responses. By doing this, you will be able to keep track of what you’ve asked each supplier rather than wondering who you’ve asked what to. The manufacturer you pick is going to be part of your supply network and a big part of your business, so you need to know that you can trust them. Therefore, don’t take this part of the process lightly and make sure to ask them questions until you feel satisfied.
Private Label Clothing Manufacturers in Vietnam
A representative of clothing manufacturers in Asia is Vietnam. With a long tradition and history in the textile and clothing industry in addition to an increasing labor workforce, Vietnam has long been known as a sleepless potential market for both domestic and overseas clothing brands. And the rise of private label clothing brands will also make Vietnam become a fertile land for them. In this land, you can find hundreds of manufacturers who are willing to work with you and can certainly meet your product quality thanks to skilled and experienced workers. For example, Elysia is a potential company with more than 10 years in the industry and have been working with many famous brands such as GAP, Zara, Massimo Dutti, etc. They will be ideally suitable to manufacture your private clothing products with all kinds of styles.
One of the most important things is that you and your vendors can best suit each other. If you want to work with clothing suppliers for small businesses, make sure that the one you’re searching for is a low MOQ clothing manufacturer. Nowadays, it’s not difficult to find small-batch clothing manufacturers or clothing manufacturers for small orders, so don’t worry if you own a small business or even just a startup. The chance is for everyone!
Behind every successful private label clothing brand stands a reliable manufacturer. To obtain high-quality products, you need to find manufacturers who will understand your objectives and know how to meet them. As you can see, there is a lot to consider before signing a contract with a supplier. But if you make great efforts to do the research and plan, it can be rewarding to find the most suitable private label clothing manufacturer for your brand.